Gemm Strapless Bras

Finding a strapless bra that actually stays up — especially with a fuller bust — can feel like a lost cause. Most ride down within an hour. Our strapless multiway underwired cotton bras are designed to fix exactly that, with a built-in silicone grip band along the inner wings that holds the bra firmly in place whether you're standing, sitting, or dancing.

The fully removable straps give you four ways to wear it: traditional, halterneck, cross-back, or completely strapless — so one bra works under strapless dresses, off-the-shoulder tops, backless styles, and racerback necklines alike. The underwire provides genuine lift and shape without bulk, while the non-padded 90% cotton cups are breathable and comfortable against the skin all day.

Available in band sizes 34 to 42, cups A to DD, in White and Classic Black. If you've been putting off buying a strapless bra because the last one let you down, these are worth trying. Free UK delivery. 30-day no-quibble returns.