Designed for everyday comfort and reliable support, with extended sizing so you can find your perfect fit.
Everyday comfort
Extended sizing
Cups up to J
Adjustable straps
Not sure of your size? View our full size guide
30-Day ReturnsReturn unworn items with hygiene strip intact
Sizes 34-46, B-JExtended sizing stocked as standard
Expert Fit AdviceYears of experience fitting real bodies. Ask us anything.
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Why shop direct
Buying direct means real fit expertise -- our size matrix, fit quiz and mastectomy, sports and front-fastening specialists are built for exactly this range.
First order? Save 10%
WELCOME10
Hand wash in cold water or use a lingerie wash bag on a delicate cycle. Do not tumble dry, bleach, or iron. Lay flat to dry away from direct heat. Fasten hooks before washing to protect elastic and surrounding fabric.
All orders are shipped from stock and dispatched within 48 hours of payment, excluding weekends and bank holidays. We currently ship within the UK only.
Not the right fit? Return any unworn item, with hygiene strip intact, within 30 days for a full refund or exchange.
Got a fit question? Our team replies within one working day.
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What Our Customers Say
Recently viewed
T
This is an honest review of the Gemm bra, size 48B-C-D-DD. I hope it helps.I wasn’t gong to put up pictures of myself wearing it. But I thought I should.I am sure people will say it is a bad fit or whatever. But for me it is so comfortable and easy to wear and gives the support where I want it.I am a plus sized older lady with size 46-48E/DD size boobs depending on make and design.Things have moved south and in the case of my breasts east and west too.I have spent a small fortune on trying to find a decent bra that is comfortable and does not make my chest look like it has two heat seeking missiles attached to it.I don’t want pert breasts or a fantastic cleavage.All I want is comfort and breasts that do not move every time I do.I decided to try a bra from Amazon as a last resort. I don’t know why but it seemed an odd place for me to buy a bra.Glad I did.Delivery was good came on time without any problems.It arrived in clear plastic packaging in an Amazon cardboard envelope.The material is a cotton and elastane mix which felt lovely and soft. The material was not flimsy and to me looked decent quality.I checked the seams and bra appears well made.It is a front fastener, with 5 hook and eye closures.The fit was good for me supportive but not tight. I was able to move comfortably without it rucking up or needing to be adjusted.I wore it all day and for once did not feel like I had a bra on. I didn’t feel any rubbing or uncomfortable areas. Once I knew bra fitted me okay I cut out the label as I do with all my bras (they irritate my skin).My boobs didn’t fall away under my arms when lying down either….. hooray 😃I don’t do sports or have a particularly active life (due to health conditions) but I look after the house and family.For me and I stress the me, this bra is a godsend.
R
Really comfortable and good value. Many thanks.
E
Excellent quality ease if use good material soft and supportive great to wash and dry
A
Bought for my mum as she struggles with back fastening bras now. Fit and look nice. She would recommend
m
Found it small fitting and the Velcro irritates ..might fit better if I loose some weight 😆 otherwise nice quality x
R
very good quality and looks good on too.
M
Ideal for me after pacemaker surgery.However I went up 2 sizes to ensure it fit without pulling.
M
very good most comfortable.
J
Useful item
r
Soft and comfortable.
J
Excellent qualityCorrect fitVery pleased
S
I liked it but size should be large. Thank you.
J
so easy to wear and so comfortable
V
Great quality
S
Other customers should know that I had no problem with my order so I would recommend.
D
Lovely item good fit. No problems thank you
A
Excellent value
E
A lovely cotton bra that is just so comfortable!I am recovering from breast surgery and I have bought two of these bras. The staff in the hospital were very impressed too.Great quality.
s
Very comfy front fastening, unpadded, non-wired bra for any women who needs gentle support
S
I bought them for my aged mother who had difficulty with those that fastened at the back and she was well pleased.
r
Love this bra it is so comfortable.
E
I love these bras and will always order them when needed
O
Very comfortable.
J
Lovely well made bra, but unfortunately the sizing is small. I have now ordered a larger size, so hope that will fit!
G
Very comfortablePerfect
K
It was the first front opening bra I have purchased. I am very happy with the quality and how it supports me.
e
nice bra comphy all day I have ordered another was a it funny putting it on at first easy now I know I did orded a bigger size like you have to do with chinese clothes
D
Well made ,true to picture
D
Perfect
T
Amazingly comfortable, very welcome after surgery.
E
Due to stiffness in my shoulders, I have difficulty fastening ordinary bras so the fact that this one does up at the front it’s definitely a major plus. In fact I like it so much I’ve ordered another one!
M
Got them for the wife