Designed for everyday comfort and reliable support, with extended sizing so you can find your perfect fit.
Everyday comfort
Extended sizing
Cups up to J
Adjustable straps
Not sure of your size? View our full size guide
Free UK Returns30-day hassle-free returns on all orders
Sizes 34-46, B-JExtended sizing stocked as standard
Expert Fit AdviceYears of experience fitting real bodies. Ask us anything.
Secure CheckoutSSL encrypted. Pay by card, PayPal or Klarna.
Why shop direct
Buying direct means real fit expertise -- our size matrix, fit quiz and mastectomy, sports and front-fastening specialists are built for exactly this range.
First order? Save 10%
WELCOME10
Hand wash in cold water or use a lingerie wash bag on a delicate cycle. Do not tumble dry, bleach, or iron. Lay flat to dry away from direct heat. Fasten hooks before washing to protect elastic and surrounding fabric.
All orders are shipped from stock and dispatched within 48 hours of payment, excluding weekends and bank holidays. We currently ship within the UK only.
Not the right fit? Return any unworn item, with hygiene strip intact, within 30 days for a full refund or exchange.
Got a fit question? Our team replies within one working day.
You may also like
What Our Customers Say
Recently viewed
T
This is an honest review of the Gemm bra, size 48B-C-D-DD. I hope it helps.I wasn’t gong to put up pictures of myself wearing it. But I thought I should.I am sure people will say it is a bad fit or whatever. But for me it is so comfortable and easy to wear and gives the support where I want it.I am a plus sized older lady with size 46-48E/DD size boobs depending on make and design.Things have moved south and in the case of my breasts east and west too.I have spent a small fortune on trying to find a decent bra that is comfortable and does not make my chest look like it has two heat seeking missiles attached to it.I don’t want pert breasts or a fantastic cleavage.All I want is comfort and breasts that do not move every time I do.I decided to try a bra from Amazon as a last resort. I don’t know why but it seemed an odd place for me to buy a bra.Glad I did.Delivery was good came on time without any problems.It arrived in clear plastic packaging in an Amazon cardboard envelope.The material is a cotton and elastane mix which felt lovely and soft. The material was not flimsy and to me looked decent quality.I checked the seams and bra appears well made.It is a front fastener, with 5 hook and eye closures.The fit was good for me supportive but not tight. I was able to move comfortably without it rucking up or needing to be adjusted.I wore it all day and for once did not feel like I had a bra on. I didn’t feel any rubbing or uncomfortable areas. Once I knew bra fitted me okay I cut out the label as I do with all my bras (they irritate my skin).My boobs didn’t fall away under my arms when lying down either….. hooray 😃I don’t do sports or have a particularly active life (due to health conditions) but I look after the house and family.For me and I stress the me, this bra is a godsend.
R
Really comfortable and good value. Many thanks.
b
very good and supportive after surgery
G
nice! Ordered for the wide straps which are pretty comfortable (shoulder injury so easier to put on too) . Ordered a size up as advised in reviews but it's a great fit and the best non-wired support I've.found for my big bust. Only gripe is bottom hook digs in a bit so usually undo it. Ordered a 2nd in another colour.
E
Excellent quality ease if use good material soft and supportive great to wash and dry
s
They are suppose to fit up to DD cup but they do not very poor fitting for front fastening bra
A
Bought for my mum as she struggles with back fastening bras now. Fit and look nice. She would recommend
R
very good quality and looks good on too.
j
Just right so much easier
G
The sizings are very smalk
M
Ideal for me after pacemaker surgery.However I went up 2 sizes to ensure it fit without pulling.
M
very good most comfortable.
J
Useful item
r
Soft and comfortable.
J
Excellent qualityCorrect fitVery pleased
J
OK, would prefer more support
S
I liked it but size should be large. Thank you.
J
so easy to wear and so comfortable
V
Great quality
S
Other customers should know that I had no problem with my order so I would recommend.
D
Lovely item good fit. No problems thank you
A
Excellent value
E
A lovely cotton bra that is just so comfortable!I am recovering from breast surgery and I have bought two of these bras. The staff in the hospital were very impressed too.Great quality.
s
Very comfy front fastening, unpadded, non-wired bra for any women who needs gentle support
S
I bought them for my aged mother who had difficulty with those that fastened at the back and she was well pleased.
r
Love this bra it is so comfortable.
E
I love these bras and will always order them when needed
K
I use these these bras as a sleep bra and find them comfortable. If you order then the size to chose is the nearest to the measurement across your breasts. They wash well and are comfortable
O
Very comfortable.
g
Definitely comes up small as many reviews said. Order one or two sizes up from normal one. Front seam on cup rather heavy but it will serve purpose i needed it for. Arrived quickly
R
Found bra abit small so have ordered bigger size.40 seemed tight so have now gone for a 42.Found it comfy as no hooks in back and easier to put on
G
Very comfortablePerfect